Advisors are a critical element in student success and retention. Historically, academic advising has been performed by a wide variety of personnel, including faculty, who often have many other job duties in addition to advising students. In 2017 the University of Arizona committed to make professional academic advising more consistent across all academic units. The Vice Provost for Academic Affairs has established new guidelines for academic advising positions, a well-defined career path for academic advisors, and accompanying salary ranges.