Storytelling
We're experts in shaping narratives, identifying the right outreach channels, and developing stories that connect with media, communities, and university audiences.
How we tell your story
We elevate your work and extend its impact through newsletters, web features, media releases, and social media.
News release
(roughly 300–500 words)
These are often sent to media through targeted email, transformed into a blurb with engaging image for social media and/or posted to UA News and related CALES websites under News.
Web feature
(roughly 500–800 words)
Hosted on connected CALES websites, these stories can be used in marketing material, social media, distributed to media, and with communities the stories impact.
Social media post
(photo driven and roughly 100 words)
Shared out on CALES socials and related channels. Stories go further when you share them on your platforms and with audiences they impact.
Working with us
Interview: We'll schedule a 20–30 minute Zoom conversation to understand your work and its broader relevance, discussed in clear, non-technical terms.
Photos and video: We collect or request visuals of you, your team, and your work to support effective storytelling.
Review and revision: We'll share an initial draft with you. This is your time to provide feedback and bring in anyone else that should provide input before publication.
After a story is published, outside reporters might pick up the story and request follow-up interviews. We can help arrange interviews and prepare you to work with media.
Share your work with the university community
Take advantage of existing newsletters and outreach channels that target students, faculty, and staff.
Submit content relevant to faculty and staff to the Weekly Bulletin, Tuesday Extension Notes (Cooperative Extension's newsletter) or Lo Que Pas. Student-focused information should be submitted to CALES Connect.
Come for the science, stay for the stories
Our topical monthly newsletters covering Food and Health, Nature and the Environment, Ag and Animal Production, or Business and Community deliver your impact directly to inboxes.