Think like a reporter

The media seeks to inform people, so journalists will reach out to you to contribute to the broader conversation, or better understand your research. You should also assume they do not have a science background. Be patient and remember they are looking to be educated and you are the expert in their eyes.

Understand the request

Before agreeing to an interview, do your research on the reporter. Ask about the topics they want to cover to ensure it aligns with your expertise and is something you're comfortable discussing. This approach will also allow you to prepare in advance, anticipate questions, and bring any necessary support materials. Don't be afraid to ask for questions in advance.

Be available

Journalists are under constant pressure to produce stories and usually have tight deadlines. Typically, when a local TV station calls you, they are looking for an interview the same day, if not the next hour. So, when a reporter calls, always assume they need the information right away and respond as soon as possible. It is OK to ask what their deadline is to get a sense of how pressed for time the person is.

Plan ahead

Writing yourself notes in advance about what you want to say during an interview is a good idea. Saying the same things to more than one reporter is fine as conversations will go differently. Prepare any necessary support materials to bring with you. Questions reporters might ask include:

Present your research in a clear and engaging way

Reporters think in story form, so ask yourself what your research can tell us about how the world works. At the interview, try to present your research concisely and in a way that sparks curiosity. Speak briefly, avoid technical terms, and ask for clarification if you do not understand a question. If a journalist misunderstands or misrepresents an answer, do not hesitate to correct them. If you can't answer a question, offer a brief explanation and move on. Above all, do not say anything you do not want in print or on record.